The surge of recent financings and tiny aquistions in the online sports arena has created a battle for prominence. It is without a doubt in the next six months this will be a strong focus of Internet buyers, whether they are strategics already there or new players that want to buy vs. build. Throughout the country in every city there is a sport, if not many, that people are truly passionate about. Sports to many is religion. They eat, drink, breathe and dream sports. As the online sports arena becomes more and more known to the internet masses, that sites exist outside of ESPN, sports will take off on the internet. Advertisers will then begin to poor in, and sites will start growing in revenue like gangbusters and fall like dominos. The user base that these sites will have will have rediculous user engagement and return visit metrics, cause again sports=religion. There are currently a wide variety of types of sport destinations on the internet, some will rise and some will fall, but it will be an interesting next 6 months, because I predict at least 50% of them will be bought or have a new round of financing (led by a strategic). I know this is a bold prediction, but I truly feel that the sports arena has been left PARKED IN THE ALLEY, and will soon come to the forefront of investors and internet “players.” Below are the companies that as a result of recent fundings have support behind them and exemplify the diverse landscape that internet sports currently has:
BleacherReport.com
Serues A Financing; $?? Raised
Investors: Hillsven Ventures, Transcoast Capital, Jakob Lodwick (Vimeo) and other Silicon Valley executives
User-gen sports commentary. Blogging platform with a built in audience.
CollegeFanz.com
$2.5-6M+; Series A
Investors: Bill Rasmussen (ESPN Founder), The Musser Group and uncertain others
Social net. Nearly 5,000 communities in place for student and alumni. Every NCAA Division I, II, and III and NAIA college or university.
MaxxAthlete.com
$3.0M+; Series A
Investors.com
Not disclosed but “four former technology entrepreneurs”
Sports social network and online video network
RotoHog.com
$6.0M+; Series A
Investors: Jeff Fluhr (StubHub), DFJ DragonFund, Mission Ventures, SCP Worldwide, Allen & Co, others
Next generation of fantasy sports. Combines traditional points scoring system with an innovative stock market-style trading floor.
Yardbarker.com
$6M+; Series B Investors: DFJ, Russ Siegelman, Ronnie Lott, Jarl Mohn, Labrador Ventures, Baseline Ventures, and others Community site and ad network (300+ sites). Digg-like social voting system for news stories, along with blogs (including some from pro athletes including Donovan McNabb) and other user-gen media
WePlay.com
$4.5-6M+; Series A
Investors: Pequot Private Equity, CAA, Major League Baseball, Derek Jeter (also received equity for involvement)
Community site for youth sports. Fun, educational, informative and safe site that allows people (kids, parents, coaches, refs, ect.) to connect, share, learn and have fun. Weplay pros: Derek Jeter, Jennie Finch, Lebron James and Peyton Manning and many more (probably all received equity for involvement)